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Press Release

National African-American Women's Fitness Month™

Washington, DC (April 1, 2016) - April 2016 marks the 10th Annual National African-American Women's Fitness Month™. Founded by Sheila Madison, this event is designed to encourage health awareness through physical activity for African-American women. The event will increase awareness of the health risks associated with a sedentary lifestyle and promote the benefits of an active lifestyle.

"Recent studies show that African-American women are experiencing high rates of high blood pressure, cardiovascular disease, diabetes, depression, and are more likely to be overweight," said Sheila Madison, founder of Sheila Madison & Associates and sponsor of this event. "Focusing on fitness during the month of April allows me an opportunity to help women become aware of the negative effects of an inactive lifestyle. In addition, the month of April symbolizes renewal and it's an excellent time to jump-start a fitness schedule after the winter months."
 
The National African-American Women's Fitness Month™ started as a result of Sheila Madison's concern for women's health and passion for overall physical fitness. "I wanted other women to experience the benefits of an active lifestyle," said Sheila Madison. "Through my concern for physical fitness, I encouraged my mother and a friend to successfully train and complete a marathon. I figured if I could inspire two women to run a marathon, I could encourage African-American women across the country to incorporate fitness in their daily lives to help them improve their overall physical and mental well-being."
 
"Some of the fitness points I stress for preparing and getting started with fitness include a baseline assessment from a physician, evaluating ones current level of fitness, setting goals and making fitness a family or friend affair," said Sheila Madison. "Furthermore, any sustained movement like swimming, running, bicycling, and walking can help reduce life threatening diseases. I think it is important for women to choose an activity they enjoy. The more women enjoy their selected mode of fitness, the more likely they are to make it a part of their daily fitness regimen. As a result, women will improve their cardiovascular health, energy level and mental well-being. It's important for me to convey to women that they have the power to take control of their health."
 
Sheila Madison is a Personal Development Training Specialist, Consultant and Keynote Speaker. She is passionate about health awareness and health education. Since 1990 she has delivered engaging, results-oriented, and high-energy personal development workshops that motivate and inspire adults, college students and young people to strive for excellence and reach their personal best.

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